Mercy Ships, like most charities, have many fundraising events all year round. This new promotional look was intended to inspire people to take part by using a lighter visual tone as well as a combination of cheerful colours to distinguish from each event. This particular one is the annual Easter Breakfast.
Bellow we have: the brochure, the eblast, an animated gif banner used on their site, and a poster. Other deliverables were fliers, sign up forms and an invitation.
An Eblast is an email which is sent out to multiple recipients though personal or corporate email clients. This process is often favored by charities which are looking to save costs on mailing outs.
Eblasts are therefore designed in a way that imitates a regular mailing service (such as Campaign Monitor or Mailchimp) by using a different type of code which can be easily ‘viewed online’ and copied into an email.
