“ In line with Hanover’s mission to enable young people, a competition was organised for young designers to create a new corporate identity. Top industry professionals from VirtuAd and Ogilvy generously gave their time and expertise both on the judging panel and in a workshop with young people developing designs for the competition. The judges were delighted with the standard of entries but unanimous in selecting Regina Viveiros from Ravensbourne College as the winner. She received a cash prize and a contract to work on further design work for Hanover. ”
www.hanoverfoundations.org
The logo uses Helvetica neue ultra light and it’s always white on blue. The white also glows and it represents the potential the organisation sees in the young people they work with in a subtle way.
The 3 squares above the ‘s’ help emphasize the re-branding from Hanover Foundation to Hanover Foundations and they also illustrate this metamorphoses and the personal development of the young people who work with HF.
This visual element has been explored in other media such as posters, stationery and fliers by placing it along side the tag line: strategy • confidence • achievement.
