Whilst at Hybrid Communications and Top Left Design, I have been involved in various digital banners design projects. Banner blindness soon became a subject of interest which was often considered whilst designing new banners by simply styling links and buttons in a conventional way and keeping the proposition as short and clear as possible.
banner blindness
The Easy-Forex banners bellow were designed at Hybrid Communications and they are 3 samples of the different approaches executed to reach different audiences. Also they use the classic brand guidelines, a ‘predominant copy’ version and an analogue version. Each design was applied to 6 different formats including the landing page on the site.
I art-directed and managed the production for this particular digital campaign.
